Our clients:
- are familiar with the existence of social media platforms and usually have a presence on at least one or two of those platforms,
- often wonder how to evaluate the return on investment of those social media efforts when traditional marketing efforts such as direct mail offer obvious quantifiable metrics,
- can sense that the environment for business marketing has changed with the growth of social media, but have not yet been able to develop a true social marketing strategy.
Blackfish Strategy helps our clients bridge the divide between traditional and new media. We are firm believers in the potential of social media to help a business grow, provided that the effort has a quantifiable return on investment.
We work with our clients to determine what those metrics should be, specific to their line of business. We give our clients tools to help them proposals from social media marketing vendors. We will even work with a client to develop a Request for Proposal to such vendors, with metrics that make sense for that client’s unique business.